What is the title you give to yourself?
𝗜 𝗵𝗮𝘃𝗲 𝗻𝗲𝘃𝗲𝗿 𝗰𝗮𝗹𝗹𝗲𝗱 𝗺𝘆𝘀𝗲𝗹𝗳 𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿. 𝗜𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿, 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿... 𝗲𝘁𝗰.
The reason is quite simple..
Even though I know the psychology, fundamental principles, and tactical hacks with online marketing, I don't care to attach my identity to it.
𝗔 𝘀𝗺𝗮𝗹𝗹 𝘀𝘁𝗼𝗿𝘆... In 2010 my parents visited me in New York from India. It was a much anticipated visit because I didn't seen them in years. I was busy building my online business.
I hosted them in my "house in the country" which was bigger than any single home they have ever seen. I picked them up in a Limo from the airport. My kids were all under 10 years of age and we had a nanny to take care of them. My life was swell as anybody could imagine. I never went out of my home to work.
My Parents who were also business people in India, were glad to see how everything turned out for me and I was proud to have him see what I accomplished.
One day, not knowing what I really did for a living may Father asked me... "𝗦𝗼𝗻, 𝘄𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼 𝗳𝗼𝗿 𝗮 𝗹𝗶𝘃𝗶𝗻𝗴?".
I said that I was in 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿.
He asked me again... "𝗬𝗼𝘂 𝗺𝗲𝗮𝗻 𝘆𝗼𝘂 𝗹𝗶𝘃𝗲 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲 𝗺𝗮𝗸𝗶𝗻𝗴 𝘂𝗽 𝘀𝘁𝘂𝗳𝗳 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗻𝗼𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝘁𝗿𝘂𝗲?"
I was shocked to hear that... but I understood exactly what he meant. It was mostly true as marketers always had a way for framing what is good and hiding things that aren't so good.
Since 2010, I've seen my idea of marketing evolve into what is coming in 2020. It's become more about transparency and value. It has become anti-corporation and more personable.
I know how important Marketing is to any business, but I still don't consider myself as a Marketer. I have come to realize that is not my strength.
𝗠𝘆 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵 𝗶𝘀 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮𝗻𝗱 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝘀𝗲𝗲 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗶𝗻 𝘄𝗵𝗮𝘁 𝗲𝘃𝗲𝗿 𝘁𝗵𝗲𝘆 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗱𝗼 𝗶𝗻 𝗹𝗶𝗳𝗲.
𝗠𝘆 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵 𝗶𝘀 𝘁𝗼 𝗴𝗼 𝗱𝗲𝗲𝗽𝗲𝗿 𝘁𝗼 𝘁𝗵𝗲 𝗿𝗼𝗼𝘁 𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝗮 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗮𝗻𝗱 𝘄𝗼𝗿𝗸 𝗼𝗻 𝘄𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗺𝗮𝗸𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗽𝗲𝗼𝗽𝗹𝗲.
I am less impressed by Marketers these days even if they seem like they are being authentic. I know there's more to it than what you see.
When consumers get educated, marketers change. Because marketing is all about giving what people want.
My Father (bless his soul) hit it right on the head.
If you are looking to do something online, you don't have to call yourself an Internet Marketer, because that may not be what you really want to be.
𝗬𝗼𝘂 𝗮𝗿𝗲 𝗳𝗿𝗲𝗲 𝘁𝗼 𝗰𝗮𝗹𝗹 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘄𝗵𝗮𝘁𝗲𝘃𝗲𝗿 𝗶𝘀 𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝘁𝗼 𝘆𝗼𝘂.
A person who helps in positive change in the world, A business facilitator, a business stylist or designer, or a Web Entrepreneur (Webpreneur), or with NO LABEL at all.
What ever you choose to do online take your time and keep digging deeper.
Does the title "Marketer" really fit your future you? If it does, by all means call yourself a marketer proudly...
𝗜𝗳 𝗶𝘁 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝘀 𝘆𝗼𝘂 𝗻𝗼𝘄, 𝗯𝘂𝘁 𝘄𝗶𝗹𝗹 𝗯𝗼𝗿𝗲 𝘆𝗼𝘂 𝘀𝗼𝗺𝗲𝗱𝗮𝘆 𝗶𝘁'𝘀 𝗮 𝗱𝗶𝘀𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻. 𝗞𝗲𝗲𝗽 𝗟𝗼𝗼𝗸𝗶𝗻𝗴.
To your success
𝑃𝑆. 𝐴𝑙𝑜𝑛𝑔 𝑤𝑖𝑡ℎ 220 𝑜𝑡ℎ𝑒𝑟 𝑠𝑚𝑎𝑟𝑡 𝑤𝑒𝑏 𝑒𝑛𝑡𝑟𝑒𝑝𝑟𝑒𝑛𝑒𝑢𝑟𝑠, 𝐼 𝑠ℎ𝑎𝑟𝑒 𝑚𝑦 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒𝑠, 𝑎𝑛𝑑 𝑡ℎ𝑖𝑛𝑔𝑠 𝑡ℎ𝑎𝑡 𝑖𝑠 𝑤𝑜𝑟𝑘𝑖𝑛𝑔 𝑓𝑜𝑟 𝑢𝑠... 𝑖𝑛𝑠𝑖𝑑𝑒 𝑜𝑢𝑟 𝐹𝑎𝑐𝑒𝑏𝑜𝑜𝑘 𝐺𝑟𝑜𝑢𝑝 𝑊𝐸𝐵𝑃𝑅𝐸𝑁𝐸𝑈𝑅 𝑄&𝐴. 𝐽𝑜𝑖𝑛 𝑡ℎ𝑒 𝑓𝑎𝑚𝑖𝑙𝑦: