• Abe Cherian

What is the title you give to yourself?


๐—œ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—ป๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐—ฐ๐—ฎ๐—น๐—น๐—ฒ๐—ฑ ๐—บ๐˜†๐˜€๐—ฒ๐—น๐—ณ ๐—ฎ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ฒ๐—ฟ. ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ป๐—ฒ๐˜ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ฒ๐—ฟ, ๐—”๐—ณ๐—ณ๐—ถ๐—น๐—ถ๐—ฎ๐˜๐—ฒ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ฒ๐—ฟ, ๐——๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ฒ๐—ฟ... ๐—ฒ๐˜๐—ฐ.


The reason is quite simple..


Even though I know the psychology, fundamental principles, and tactical hacks with online marketing, I don't care to attach my identity to it.


๐—” ๐˜€๐—บ๐—ฎ๐—น๐—น ๐˜€๐˜๐—ผ๐—ฟ๐˜†... In 2010 my parents visited me in New York from India. It was a much anticipated visit because I didn't seen them in years. I was busy building my online business.


I hosted them in my "house in the country" which was bigger than any single home they have ever seen. I picked them up in a Limo from the airport. My kids were all under 10 years of age and we had a nanny to take care of them. My life was swell as anybody could imagine. I never went out of my home to work.


My Parents who were also business people in India, were glad to see how everything turned out for me and I was proud to have him see what I accomplished.


One day, not knowing what I really did for a living may Father asked me... "๐—ฆ๐—ผ๐—ป, ๐˜„๐—ต๐—ฎ๐˜ ๐—ฑ๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ฑ๐—ผ ๐—ณ๐—ผ๐—ฟ ๐—ฎ ๐—น๐—ถ๐˜ƒ๐—ถ๐—ป๐—ด?".


I said that I was in ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ฒ๐—ฟ.


He asked me again... "๐—ฌ๐—ผ๐˜‚ ๐—บ๐—ฒ๐—ฎ๐—ป ๐˜†๐—ผ๐˜‚ ๐—น๐—ถ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—น๐—ถ๐—ณ๐—ฒ ๐—บ๐—ฎ๐—ธ๐—ถ๐—ป๐—ด ๐˜‚๐—ฝ ๐˜€๐˜๐˜‚๐—ณ๐—ณ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ถ๐—ป๐—ด๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—ถ๐˜€ ๐—ป๐—ผ๐˜ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜† ๐˜๐—ฟ๐˜‚๐—ฒ?"


I was shocked to hear that... but I understood exactly what he meant. It was mostly true as marketers always had a way for framing what is good and hiding things that aren't so good.


Since 2010, I've seen my idea of marketing evolve into what is coming in 2020. It's become more about transparency and value. It has become anti-corporation and more personable.


I know how important Marketing is to any business, but I still don't consider myself as a Marketer. I have come to realize that is not my strength.


๐— ๐˜† ๐˜€๐˜๐—ฟ๐—ฒ๐—ป๐—ด๐˜๐—ต ๐—ถ๐˜€ ๐—ณ๐—ถ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐˜€๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐˜๐—ผ ๐—ฐ๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ๐˜€ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐—ต๐—ฎ๐˜ƒ๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ฒ๐—น๐—ฝ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ๐—บ ๐˜€๐—ฒ๐—ฒ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ผ๐˜„๐—ป ๐—ฝ๐—ผ๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น ๐—ถ๐—ป ๐˜„๐—ต๐—ฎ๐˜ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐˜๐—ต๐—ฒ๐˜† ๐˜„๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ฑ๐—ผ ๐—ถ๐—ป ๐—น๐—ถ๐—ณ๐—ฒ.


๐— ๐˜† ๐˜€๐˜๐—ฟ๐—ฒ๐—ป๐—ด๐˜๐—ต ๐—ถ๐˜€ ๐˜๐—ผ ๐—ด๐—ผ ๐—ฑ๐—ฒ๐—ฒ๐—ฝ๐—ฒ๐—ฟ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ผ๐—ผ๐˜ ๐—ฐ๐—ฎ๐˜‚๐˜€๐—ฒ ๐—ผ๐—ณ ๐—ฎ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ ๐—ฎ๐—ป๐—ฑ ๐˜„๐—ผ๐—ฟ๐—ธ ๐—ผ๐—ป ๐˜„๐—ต๐—ฎ๐˜ ๐˜„๐—ถ๐—น๐—น ๐—บ๐—ฎ๐—ธ๐—ฒ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜๐—ฒ ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐—ป ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ.


I am less impressed by Marketers these days even if they seem like they are being authentic. I know there's more to it than what you see.


When consumers get educated, marketers change. Because marketing is all about giving what people want.


My Father (bless his soul) hit it right on the head.


If you are looking to do something online, you don't have to call yourself an Internet Marketer, because that may not be what you really want to be.


๐—ฌ๐—ผ๐˜‚ ๐—ฎ๐—ฟ๐—ฒ ๐—ณ๐—ฟ๐—ฒ๐—ฒ ๐˜๐—ผ ๐—ฐ๐—ฎ๐—น๐—น ๐˜†๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐—ณ ๐˜„๐—ต๐—ฎ๐˜๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐—ถ๐˜€ ๐—ฎ๐—น๐—ถ๐—ด๐—ป๐—ฒ๐—ฑ ๐˜๐—ผ ๐˜†๐—ผ๐˜‚.


A person who helps in positive change in the world, A business facilitator, a business stylist or designer, or a Web Entrepreneur (Webpreneur), or with NO LABEL at all.


What ever you choose to do online take your time and keep digging deeper.


Does the title "Marketer" really fit your future you? If it does, by all means call yourself a marketer proudly...


๐—œ๐—ณ ๐—ถ๐˜ ๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ๐˜๐—ฎ๐—ถ๐—ป๐˜€ ๐˜†๐—ผ๐˜‚ ๐—ป๐—ผ๐˜„, ๐—ฏ๐˜‚๐˜ ๐˜„๐—ถ๐—น๐—น ๐—ฏ๐—ผ๐—ฟ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐˜€๐—ผ๐—บ๐—ฒ๐—ฑ๐—ฎ๐˜† ๐—ถ๐˜'๐˜€ ๐—ฎ ๐—ฑ๐—ถ๐˜€๐˜๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป. ๐—ž๐—ฒ๐—ฒ๐—ฝ ๐—Ÿ๐—ผ๐—ผ๐—ธ๐—ถ๐—ป๐—ด.


To your success


Abe




๐‘ƒ๐‘†. ๐ด๐‘™๐‘œ๐‘›๐‘” ๐‘ค๐‘–๐‘กโ„Ž 220 ๐‘œ๐‘กโ„Ž๐‘’๐‘Ÿ ๐‘ ๐‘š๐‘Ž๐‘Ÿ๐‘ก ๐‘ค๐‘’๐‘ ๐‘’๐‘›๐‘ก๐‘Ÿ๐‘’๐‘๐‘Ÿ๐‘’๐‘›๐‘’๐‘ข๐‘Ÿ๐‘ , ๐ผ ๐‘ โ„Ž๐‘Ž๐‘Ÿ๐‘’ ๐‘š๐‘ฆ ๐‘’๐‘ฅ๐‘๐‘’๐‘Ÿ๐‘–๐‘’๐‘›๐‘๐‘’๐‘ , ๐‘Ž๐‘›๐‘‘ ๐‘กโ„Ž๐‘–๐‘›๐‘”๐‘  ๐‘กโ„Ž๐‘Ž๐‘ก ๐‘–๐‘  ๐‘ค๐‘œ๐‘Ÿ๐‘˜๐‘–๐‘›๐‘” ๐‘“๐‘œ๐‘Ÿ ๐‘ข๐‘ ... ๐‘–๐‘›๐‘ ๐‘–๐‘‘๐‘’ ๐‘œ๐‘ข๐‘Ÿ ๐น๐‘Ž๐‘๐‘’๐‘๐‘œ๐‘œ๐‘˜ ๐บ๐‘Ÿ๐‘œ๐‘ข๐‘ ๐‘Š๐ธ๐ต๐‘ƒ๐‘…๐ธ๐‘๐ธ๐‘ˆ๐‘… ๐‘„&๐ด. ๐ฝ๐‘œ๐‘–๐‘› ๐‘กโ„Ž๐‘’ ๐‘“๐‘Ž๐‘š๐‘–๐‘™๐‘ฆ:

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Abe Cherian

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