• Abe Cherian

Tip For Gen-X Entrepreneurs



It's been a while since I've made a video, so I thought I should reintroduce myself.


If we're being honest, I've been kind of in a slump lately. But that's all going to change! I'm dusting off the ol' webcam and getting back into the swing of things.


It's funny how we can commit to something and then have life get in the way and stop us from doing it...Especially when you're starting something on your own and have to do it all by yourself.


I've been in the online business world for the past 24 years, and let me tell you, it's been a rollercoaster. ups and downs are inevitable when you're building something from scratch, but that doesn't mean it's not worth it. If anything, the journey is even more rewarding because of the challenges you face along the way.


Sometimes everything in business is just working out wonderfully and you feel like you're on top of the world. But there are also times when it feels like everything is against you and no matter what you do, you just can't seem to catch a break. I think that this ebb and flow is just part of doing business.


It's been one of THOSE times for me the past couple of years... You know, when everything slows down and you lose your passion for new things.


I found myself isolating from people and even some of my closest friends. And I wanted to share that because I know a lot of people in business are going through these ups and downs - and they feel that they have to put up a face. The problem with that is that, we become inauthentic and that feels horrible."


Entrepreneurship, marketing, and business have changed a lot since I started 25 years ago. I don't subscribe to the notion of " fake it till you make it" which was taught in old school business, sales and marketing...


My message today is to my fellow Generation X-ers: we are the most experienced generation yet. We grew up with technology in its infancy, and we've seen it advance at breakneck speeds.


We lived through a time before the internet, and after the internet. We've seen first-hand how technology has changed the world - and we're the ones who are best equipped to change it even more.


The millennials and today's generation of youngsters are more authentic and not afraid to be vulnerable in their dealings with people. Which I think is progress.


What I've learned is that if we don't understand the new generation, and their nuances -- we'll have a tough time doing business and leaving a legacy for our children.


And that'll be a shame because our generation has more depth and experience than any other generation in known history.


And so to anyone who is starting a new chapter in their life in their 50's or 60's... a new venture... a new business -- etc.. You have the best chance to succeed because of your wisdom and experience. The 20 and 30 somethings may think they know everything, but you know better. You can bring clarity and a fresh perspective to the marketplace.


I hope you enjoy the process of chasing your dreams. Stick with it and don't give up. I wish you all the best.

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