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  • Writer's pictureAbe Cherian

The Single Most Powerful Selling Tool That Exists

As Dan Kennedy would say...

"I am about to reveal to you - and attempt to sell you on - THE SINGLE MOST important, the most POWERFUL SELLING TOOL that exists... "PROOF".

Showing Proof the the single most powerful selling tool in your arsenal.

Consider these ideas for evidence you might use:

  • Customer testimonials.

  • Customer or client lists.

  • Length of time in business.

  • Past credentials, qualifications, experience

  • Financial references

  • Number of cities / countries serviced

  • Number of customers served

  • Character testimonials

  • Statistical proof..

Showing any of those elements of proof is one of the most powerful selling tool for your business.

You may ask, "What do I do if I am just starting out? "What if my customers did not give me a feedback?"

You customers may not "initiate" or "offer" you a feedback. .

It's not that they don't want to. People love to give feedback.

It's because you did not put in place a "SYSTEM" to gather feedback.

If you are in business, you MUST have a system in place to gather feedback.

It's the SINGLE MOST valuable selling tool you will have. Period.

Have an blessed day!

much Love,

"Testimonials describe what has been, and are a promise of what is to come" - Ron Kaufman

PS. There are plenty of proof hiding within your website's visitor data right now. Use it. Show social proof on your websites, check out pages, and blogs with

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