Stop being a glass. Become A Lake.
The old master instructed an unhappy young man to put a handful of salt in a glass of water and then drink it.
"How does it taste?" the Master asked.
"Not good at all," spat the apprentice.
The Master chuckled and then asked the young man to take another handful of salt and put it into a nearby lake.
The two walked in silence to the lake. When the apprentice swirled his handful of salt into the lake, the old man paused and said, "Now drink from the lake."
As the water dripped down the young man's chin, the Master asked, "How does it taste?"
"Good!" remarked the apprentice.
"Do you taste the salt?"
"No," said the young man.
The Master sat beside this troubled young man and said, "The pain of life is pure salt, no more, no less. The amount of pain in life remains exactly the same. But the amount we taste that pain depends on the container we put it into.
So when you are in pain, the only thing you can do is to enlarge your sense of things. Stop being a glass. Become a lake."
As marketers we are constantly looking to get the attention of more and more people and earn more commissions.
It's hard to be successful when you are working with your in-house sources (glass).. you need a lake. Expand your horizon..
Abe Cherian