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  • Writer's pictureAbe Cherian

Marketing funnel building process in 5 steps

Q - I want to create a marketing funnel for my product/service, what's the process?

Today I am working on a creating a sales funnel for a product that's in the wellness niche and I figured I'll share my steps and process with creating a funnel.

STEP 1 - Learning about the product and it's possible impact on people who need it.

I always learn as much as I can about the product and what it can do for people. I write it down.

I then research the demographics. What socioeconomic group do they belong to. This is important to craft the tone, approach and pricing of the product / service. I write it down.

The next item in this step is looking for 5 to 10 pain points in this market. What keeps people in this category up at night? What bothers them? What is hurting them? I use this as an approach to the funnel. I write it down.

Next item in this step is collecting testimonials and case studies for the product. I collect as many as I can. Testimonials are the most powerful tool there is to take away any doubts.

Next item in this step is writing down as many benefits this product can have on it's users.

Then, I write down all the features that this product offers.

I then look for competitors and their features and write down a comparison list.

STEP 2 - What's the Irresistible Offer and the founder's story.

Taking into account all of the needs of the market it's time to create an offer that is most likely to convert down the line.

Free info, free trial, pay for shipping only, drip content.... many ways to create the offer.

I then get the back story of the founder to weave it into the content.

STEP 3 - Decide on a type of marketing funnel.

Depending on the materials that I get from clients it's time to decide what type of funnel I'll create for them.

Self Liquidating Funnel - Sell an info-product that's less than $10 on the front end. Generally $0.99 to $4.99. To recover the advertising cost.

Automated Webinar Funnel - Funnel leading to a presentation with social proof in the form of attendees.

Free Trial / Shipping Funnel - Perfect for storefronts and physical products, and software products.

Lead Magnet + Email funnel - The most common kind of funnel in the Internet Marketing and make money industry.

There are many other types of personalized funnels, but these are the most common ones.

STEP 4 - Copy writing.

Write headline ideas. Write thank you page info. Write sequential emails. Sales page is usually provided by the client.

This takes about a few gallons of coffee, late nights, crazy hair and no shower days..

STEP 5 - Send it over to the designer.

Where he/she setup the platform, pages, workflow, images etc...

YUP! That's it!...


If you are wondering why it costs anywhere between $1000 and $10,000 to setup a sales generating funnel, this is the answer to it.

Marketing Funnel Building is one of the most useful skills you can learn in Internet Marketing!

Hope this helped!

Gotta go to work now!


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